Dusan Vlahovic has instructed his agents to prioritise a move to Barcelona. The Juventus striker has been a focal point of the Bianconeri attack since his high-profile move from Fiorentina in January 2022.
What happened?
Vlahovic has reportedly rejected interest from Chelsea and Tottenham Hotspur, with his current deal set to expire in June 2026. The 26-year-old is rapidly approaching free-agent status, making him one of the most sought-after properties in European football.
The forward has recorded 46 league goals during his time in Turin, with 64 strikes in 162 appearances. Juventus are believed to have scheduled fresh talks with the player's representatives for March, but a persistent impasse regarding his €12m net annual salary remains the primary hurdle to a renewal.
Why it matters for Dusan Vlahovic
Vlahovic views the Camp Nou as the ideal stage to continue his career and sees himself as the long-term successor to the ageing Robert Lewandowski. Barcelona are understood to be in the market for a reliable No. 9 to lead their line under Hansi Flick, and Vlahovic is thought to align with the club's tactical requirements.
AC Milan have also held direct discussions with the player’s camp, but their internal wage ceiling may prove a significant obstacle in competing with the terms potentially on offer in Spain. Bayern and Real Madrid have also been loosely linked with the former Partizan star, though their interest has been described as lukewarm compared to the concrete interest from Barcelona and Milan.
What comes next?
Chelsea and Spurs have been kept constantly informed about Vlahovic's availability as they look to upgrade their respective striking options for next season. Joao Pedro and Liam Delap are the Blues' only options at No. 9, although Nicolas Jackson may join both if fresh reports of Bayern Munich not signing the player permanently are true.
While Vlahovic's preference for a move to La Liga has put any potential English switch on hold for the time being, the situation remains fluid. The player's contract expires in June 2026, and Juventus are running out of time to convince him to stay. With Barcelona and Milan circling, the Bianconeri face a tough task in retaining their star striker.
Vlahovic's future will be decided in the coming months, with the player's representatives set to hold talks with Barcelona and other interested parties. The outcome will have significant implications for Juventus, who risk losing one of their most valuable assets on a free transfer. As the situation unfolds, one thing is certain - Dusan Vlahovic will have a major say in his own destiny.